These trainings include a seven-session digital content production fellowship targeted at entry level digital professionals. These training modules are also appropriate for volunteers, and work as stand-alone sessions. Also below are three digital organizing toolkits for general use
Digital Content Production Fellowship
This webinar goes over the main goals of a digital campaign: message, mobilization, money.
Principles of digital communication
In this module, participants learn to establish strong relationships with a digital audience by following three key principles of digital communication: authenticity, relevance, and efficacy.
Social media strategy
While social media is useful to frame a message and mobilize supporters, it is less effective for fundraising. This training guides participants in the difference in social media platforms, and how to use social media to frame a message and mobilize supporters.
Social media content production
This module is a step-by-step process to produce content for social media with an audience and goal in mind.
- Outline xlsx
- Powerpoint slides
- Class review copy
- Assignment feedback guide pdf
- Assignment worksheet
- Training recording
Email campaign strategy
In this module participants learn how to strategically imagine email content that is effective and which the receiver will likely open, read, and respond to.
Email content production
This module dives into a step-by-step process to draft an effective email with audience, campaign goals, and call to action in mind.
Planning a digital campaign
Digital campaigns help meet measurable goals by presenting a clear message, integrating different digital tactics, and targeting a specific audience. This module combines digital tactics to plan and manage a digital campaign.
These toolkits are general-use digital organizing guides that are supplemental to the arc of this learning journey.